Streamers Strut Into NewFronts Buoyed by Pandemic Audience Gains

During NewFronts this year, everything’s coming up streaming. It’s not just because the name of the annual digital content event for marketers, hosted by the Interactive Advertising Bureau (IAB), is subtitled “Living the Stream.” It’s also not just that nine streamers are presenting alongside other digital and broadcast media companies showing off their streaming chops….
During NewFronts this year, everything’s coming up streaming. It’s not just because the name of the annual digital content event for marketers, hosted by the Interactive Advertising Bureau (IAB), is subtitled “Living the Stream.” It’s also not just that nine streamers are presenting alongside other digital and broadcast media companies showing off their streaming chops….