Step Aside Harlan Estate, Walmart Is Expanding Its Private Label Wine Business

Bottoms up: Walmart’s three-year-old wine label, Winemakers Selection, is expanding with a new collection called Reserve Series. The latest addition includes what Jason Fremstad, vp of adult beverages at Walmart, described as five “premium wine varietals.” Each bottle has a price tag of $10, marking a steep discount from the market average. According to online…
Bottoms up: Walmart’s three-year-old wine label, Winemakers Selection, is expanding with a new collection called Reserve Series. The latest addition includes what Jason Fremstad, vp of adult beverages at Walmart, described as five “premium wine varietals.” Each bottle has a price tag of $10, marking a steep discount from the market average. According to online…