Stella Artois’ Solstice Celebration Shows Its Evolving Approach to Hybrid Events

Publishers’ live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic. As Stella Artois eagerly returned to experiential marketing this summer, the beer brand has emphasized the hybrid digital-physical nature of concerts to manage any last minute issues. Whether it’s changes in health ordinances or attendance…
Publishers’ live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic. As Stella Artois eagerly returned to experiential marketing this summer, the beer brand has emphasized the hybrid digital-physical nature of concerts to manage any last minute issues. Whether it’s changes in health ordinances or attendance…