Star Wars Day Is the Latest Holiday Turned Retail Moment

Ten years after its debut, Star Wars Day–the unofficial holiday celebrated on May 4–is now on par with major retail moments like Christmas, Halloween and the release of the Star Wars movies. That’s according to ecommerce platform Pattern, which found demand for products from the franchise got a big boost–at least on Amazon–on May the…
Ten years after its debut, Star Wars Day–the unofficial holiday celebrated on May 4–is now on par with major retail moments like Christmas, Halloween and the release of the Star Wars movies. That’s according to ecommerce platform Pattern, which found demand for products from the franchise got a big boost–at least on Amazon–on May the…