Sports Illustrated Drops an Apparel Collection With JCPenney

Sports Illustrated has dropped its first line of branded apparel with department store chain JCPenney. It’s part of a reinvention of the 65-year-old brand that also includes NFTs, ticketing and sports betting. Top line The clothing drop includes lines for men, women and children, such as tracksuits, T-shirts, shorts, skirts and outerwear. Michelle Wlazlo, evp…
Sports Illustrated has dropped its first line of branded apparel with department store chain JCPenney. It’s part of a reinvention of the 65-year-old brand that also includes NFTs, ticketing and sports betting. Top line The clothing drop includes lines for men, women and children, such as tracksuits, T-shirts, shorts, skirts and outerwear. Michelle Wlazlo, evp…