Softball Shows Off Its Marketing Power and Potential

It isn’t just the dugout chants or spins of Zedd’s “In the Middle” on the PA during meetings in the pitcher’s circle: Softball is making noise, and marketers are listening. The Women’s College World Series (WCWS) final averaged more than 1.8 million viewers on ESPN, more than that network’s Sunday Night Baseball (1.6 million) or…
It isn’t just the dugout chants or spins of Zedd’s “In the Middle” on the PA during meetings in the pitcher’s circle: Softball is making noise, and marketers are listening. The Women’s College World Series (WCWS) final averaged more than 1.8 million viewers on ESPN, more than that network’s Sunday Night Baseball (1.6 million) or…