Social Confidential: Duolingo Leans Into Its Community’s Idea of Duo

Have you done your Spanish lesson today? Don’t forget to set a reminder before the multilingual green owl, Duo, sends a “Spanish or vanish” notification. In reality, that’s the work of Duolingo’s U.S. marketing lead Michaela Kron and social media coordinator Zaria Parvez. Together, the duo (haha, get it?) have leaned into the meme culture…
Have you done your Spanish lesson today? Don’t forget to set a reminder before the multilingual green owl, Duo, sends a “Spanish or vanish” notification. In reality, that’s the work of Duolingo’s U.S. marketing lead Michaela Kron and social media coordinator Zaria Parvez. Together, the duo (haha, get it?) have leaned into the meme culture…