Snoop Dogg and Martha Stewart Light Up for Another Round With BIC

Legal cannabis is poised to become a $30 billion industry in the U.S. this year, but federal policy still makes it challenging to market to cannabis users. BIC is using a bit of humor to do it indirectly through its latest EZ Reach lighter ad starring rapper and cannabis brand owner Snoop Dogg and lifestyle…
Legal cannabis is poised to become a $30 billion industry in the U.S. this year, but federal policy still makes it challenging to market to cannabis users. BIC is using a bit of humor to do it indirectly through its latest EZ Reach lighter ad starring rapper and cannabis brand owner Snoop Dogg and lifestyle…