Skittles Uses Its Rainbow to Colorize Images of LGBTQ+ History for the First Time

The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments. The “Recolor the Rainbow” campaign, created by Adam & Eve/DDB, coincides with Pride month in June and is a partnership between Skittles, Gay Times Group,…
The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments. The “Recolor the Rainbow” campaign, created by Adam & Eve/DDB, coincides with Pride month in June and is a partnership between Skittles, Gay Times Group,…