Shifting From Older to Newer Media Advertising Strategies

Editor’s note: This piece is part of our Columnist Network series, which explores tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kristina Shepard at Roku shares insights on transitioning strategy from TV to TV streaming. The challenge With infinite choice within a different ecosystem, advertisers are not sure how to get the…
Editor’s note: This piece is part of our Columnist Network series, which explores tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kristina Shepard at Roku shares insights on transitioning strategy from TV to TV streaming. The challenge With infinite choice within a different ecosystem, advertisers are not sure how to get the…