Samsung Ads Partners with Data Platforms to Bring more Marketer Dollars to TV

In order to let advertisers use more of their first-party data to plan and buy TV ads, Samsung Ads has launched the Samsung Onboarding Partner Program, thanks to partnerships with data management providers, starting the first quarter of 2022. The program gives advertisers access to their curated audiences from data management platforms including Acxiom, Adobe,…
In order to let advertisers use more of their first-party data to plan and buy TV ads, Samsung Ads has launched the Samsung Onboarding Partner Program, thanks to partnerships with data management providers, starting the first quarter of 2022. The program gives advertisers access to their curated audiences from data management platforms including Acxiom, Adobe,…