Rumpl Turns to SMS as Luxury Blanket Brand Moves Indoors

Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.) This move especially makes sense when the brand moves into a related space adjacent to their core…
Product line extensions allow brands to capitalize on low-hanging fruit. By leveraging their audience of loyal buyers and offering a new, extended product line, brands can deepen those existing relationships (and will likely nab some first-time customers too.) This move especially makes sense when the brand moves into a related space adjacent to their core…