Roku Wraps Transformative Upfront, Doubling Spend Commitments From 2020

Roku had major plans for this year’s upfront, as the platform and its connected TV counterparts aggressively courted linear ad dollars to capitalize on the massive migration to streaming during the pandemic. “We’ve been participating in the upfronts for many years,” Alison Levin, vp of ad revenue and marketing solutions, told Adweek, “and we really…
Roku had major plans for this year’s upfront, as the platform and its connected TV counterparts aggressively courted linear ad dollars to capitalize on the massive migration to streaming during the pandemic. “We’ve been participating in the upfronts for many years,” Alison Levin, vp of ad revenue and marketing solutions, told Adweek, “and we really…