Road to Brandweek: How Kimberly-Clark Is Building Brand Equity Responsibly

Zena Arnold leads Kimberly-Clark’s global marketing team with the goal of driving growth for some of the most iconic CPG brands including Huggies, Cottonelle and Kleenex. Arnold is known for her innovative approach to holistic marketing in addition to her ability to cultivate a best-in-class digital marketing function to create powerful, purpose-driven experiences for consumers….
Zena Arnold leads Kimberly-Clark’s global marketing team with the goal of driving growth for some of the most iconic CPG brands including Huggies, Cottonelle and Kleenex. Arnold is known for her innovative approach to holistic marketing in addition to her ability to cultivate a best-in-class digital marketing function to create powerful, purpose-driven experiences for consumers….