Reebok Looks to Its Past to Send a Life-Affirming Message

The last year has been a period of significant change for iconic footwear brand Reebok. Its $2.5 billion acquisition by Authentic Brands Group was completed in August. But during the period when the deal was being negotiated, the Boston-based company was already in the process of introducing a creative overhaul led by global creative director,…
The last year has been a period of significant change for iconic footwear brand Reebok. Its $2.5 billion acquisition by Authentic Brands Group was completed in August. But during the period when the deal was being negotiated, the Boston-based company was already in the process of introducing a creative overhaul led by global creative director,…