PubMatic Teams Up With NewsGuard to Implement Additional Brand Safety Measures

PubMatic has integrated NewsGuard’s content rating system to give buyers more assurances around brand safety. Brand safety has been an ongoing topic of frustration for marketers for multiple reasons, particularly over the last year as misinformation around Covid-19 increased. However, this integration between PubMatic and NewsGuard aims to reduce wasted marketing ad dollars and avoid…
PubMatic has integrated NewsGuard’s content rating system to give buyers more assurances around brand safety. Brand safety has been an ongoing topic of frustration for marketers for multiple reasons, particularly over the last year as misinformation around Covid-19 increased. However, this integration between PubMatic and NewsGuard aims to reduce wasted marketing ad dollars and avoid…