Publicis Groupe Benelux Acquires Boomerang, Heineken’s Social Production Agency

Publicis Groupe Benelux (Belgium) has acquired social and digital production agency Boomerang, which works with shared client Heineken. The acquisition will see Amsterdam-based Boomerang support the offer of the Le Pub agency through its services of creativity, social and digital production while continuing to operate under its own name. Chief executive of Publicis Benelux Jacco…
Publicis Groupe Benelux (Belgium) has acquired social and digital production agency Boomerang, which works with shared client Heineken. The acquisition will see Amsterdam-based Boomerang support the offer of the Le Pub agency through its services of creativity, social and digital production while continuing to operate under its own name. Chief executive of Publicis Benelux Jacco…