Predictions, Hopes and Dreams on The Future Of Advertising

What will the future of advertising look like? The industry will continue to form and re-form as it always has. The test of who’s getting it right at any given time should be creative effectiveness, not cost “effectiveness.” Advertising itself may change in terms of how it looks and sounds and where it appears. But…
What will the future of advertising look like? The industry will continue to form and re-form as it always has. The test of who’s getting it right at any given time should be creative effectiveness, not cost “effectiveness.” Advertising itself may change in terms of how it looks and sounds and where it appears. But…