Pinterest Receives Media Rating Council Accreditation for 2 Key Metrics

The Media Rating Council accredited Pinterest Monday for two key metrics: display Pin impressions and display Pin clicks. The MRC is an independent nonprofit organization that sets standards for digital advertising, and Pinterest chief revenue officer Jon Kaplan said in a blog post that the accreditation means the platform met or exceeded compliance with industry…
The Media Rating Council accredited Pinterest Monday for two key metrics: display Pin impressions and display Pin clicks. The MRC is an independent nonprofit organization that sets standards for digital advertising, and Pinterest chief revenue officer Jon Kaplan said in a blog post that the accreditation means the platform met or exceeded compliance with industry…