P&G’s Latest Tactic for Reaching Shoppers Is a Series About Life on Skid Row

More than 4,600 people residing in Skid Row don’t have a home, according to an early 2020 estimate from the Los Angeles Homeless Services Authority. Plenty of these individuals struggle with drug use, mental illness, physical disabilities and violence from intimate partners. The situation has only gotten worse during the pandemic. Life in the Downtown…
More than 4,600 people residing in Skid Row don’t have a home, according to an early 2020 estimate from the Los Angeles Homeless Services Authority. Plenty of these individuals struggle with drug use, mental illness, physical disabilities and violence from intimate partners. The situation has only gotten worse during the pandemic. Life in the Downtown…