Pernod Ricard Hypes Water to Help Gen Z Party Responsibly After Lockdown

The reopening of bars, clubs and restaurants after coronavirus lockdowns may be cause for celebration, but it could also lead to excessive and harmful drinking. That is the warning behind a new campaign from Pernod Ricard as part of its long-running Responsible Party initiative, which aims to combat binge drinking among young people. The program…
The reopening of bars, clubs and restaurants after coronavirus lockdowns may be cause for celebration, but it could also lead to excessive and harmful drinking. That is the warning behind a new campaign from Pernod Ricard as part of its long-running Responsible Party initiative, which aims to combat binge drinking among young people. The program…