Paramount+ Aims to Be the Streamer for ‘All of America’

Three genres stand out as most popular with viewers in the month and a half since ViacomCBS’ streaming service, Paramount+, launched: sports, kid’s programming and reality TV. It’s a strong start, Tom Ryan, ViacomCBS’ president and CEO of streaming, told Adweek streaming editor Kelsey Sutton at the Convergent TV Summit. But his goal is a…
Three genres stand out as most popular with viewers in the month and a half since ViacomCBS’ streaming service, Paramount+, launched: sports, kid’s programming and reality TV. It’s a strong start, Tom Ryan, ViacomCBS’ president and CEO of streaming, told Adweek streaming editor Kelsey Sutton at the Convergent TV Summit. But his goal is a…