Oracle and Red Bull Racing Are Redefining Fan Experiences

At a time when customer experience is everything, the overwhelming majority of marketers and sellers believe CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in the physical and digital worlds. Oracle’s CMO Ariel Kelman and Red Bull Racing Honda’s CMO Oliver Hughes took the virtual stage…
At a time when customer experience is everything, the overwhelming majority of marketers and sellers believe CRM is still broken. Red Bull Racing Honda tackled this challenge by focusing on unrivaled fan engagement in the physical and digital worlds. Oracle’s CMO Ariel Kelman and Red Bull Racing Honda’s CMO Oliver Hughes took the virtual stage…