Olympic Athletes Train in a Grocery Store Fridge to Hype Milk as a Performance Drink

Shoppers got more than the butter and yogurt on their grocery lists when they stopped by the refrigerated cases at an Albertsons store in Boise, Idaho recently. The consumers–whose reactions were captured on 10 hidden cameras–came face-to-face with Olympic cyclist Kristin Armstrong and karate champ Ariel Torres training in a specially built, high-tech gym just…
Shoppers got more than the butter and yogurt on their grocery lists when they stopped by the refrigerated cases at an Albertsons store in Boise, Idaho recently. The consumers–whose reactions were captured on 10 hidden cameras–came face-to-face with Olympic cyclist Kristin Armstrong and karate champ Ariel Torres training in a specially built, high-tech gym just…