Old Spice Teams Up With Snap on AR Experiences for Its ‘Wild Collection’

Old Spice teamed up with Snap Inc. to create seven unique augmented reality experiences–one for each of the seven characters in the deodorant brand’s recently redesigned “Wild Collection.” The redesign is part of Old Spice’s “Smell Ready for Anything” campaign, which kicked off earlier this year with the aim of helping men manifest their own…
Old Spice teamed up with Snap Inc. to create seven unique augmented reality experiences–one for each of the seven characters in the deodorant brand’s recently redesigned “Wild Collection.” The redesign is part of Old Spice’s “Smell Ready for Anything” campaign, which kicked off earlier this year with the aim of helping men manifest their own…