Nielsen Will Add Set-Top Box, Smart TV Data to National TV Measurement Service

Nielsen is readying its plans to add big data to its beleaguered national TV measurement service as its march toward a single cross-platform metric continues. The measurement firm has this month begun to track and collect set-top box and smart television viewership data to complement its in-house panel data, it informed clients this week. Beginning…
Nielsen is readying its plans to add big data to its beleaguered national TV measurement service as its march toward a single cross-platform metric continues. The measurement firm has this month begun to track and collect set-top box and smart television viewership data to complement its in-house panel data, it informed clients this week. Beginning…