Nielsen Reorganizes Its Streaming Metrics, Rebrands Two of Them

After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite–and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite, which the company said will simplify ad targeting and measurement in the…
After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite–and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite, which the company said will simplify ad targeting and measurement in the…