NFL Data Finds Audiences Where Commercials Can’t

An NFL game will put a company’s message in front of a whole lot of people. But those commercials won’t speak directly to them. During football’s first pandemic season in 2020, with games played in empty stadiums, Nielsen noted that 69 of the Top 100 television broadcasts were NFL matchups. The league’s media partners at…
An NFL game will put a company’s message in front of a whole lot of people. But those commercials won’t speak directly to them. During football’s first pandemic season in 2020, with games played in empty stadiums, Nielsen noted that 69 of the Top 100 television broadcasts were NFL matchups. The league’s media partners at…