New Balance Teams Up With UK Retailer Sports Direct to Capitalize on Running Boom

Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime. The campaign was released on April 22 featuring a 30-second film created by 20ten with footage from Max Dos…
Sports apparel brand New Balance has teamed up with U.K. retailer Sports Direct to produce “No Half Measures,” a multi-channel social media campaign designed to meet the growing interest in running as fitness, sport or pastime. The campaign was released on April 22 featuring a 30-second film created by 20ten with footage from Max Dos…