NBCUniversal Pushes for Independent Measurement, Intensifying Pressure on Nielsen

As Nielsen continues to face the fall-out from its national television audience undercounts, including a possible loss of accreditation, one of its longtime customers is pushing for the industry to find measurement alternatives. In a blog post published Monday, NBCUniversal signaled its intent to encourage other companies in the space to reevaluate their metrics and…
As Nielsen continues to face the fall-out from its national television audience undercounts, including a possible loss of accreditation, one of its longtime customers is pushing for the industry to find measurement alternatives. In a blog post published Monday, NBCUniversal signaled its intent to encourage other companies in the space to reevaluate their metrics and…