NBCUniversal Poaches Top Nielsen Exec to Head Up Measurement

For years, NBCUniversal has been honing its own metrics to make up for the gaps it saw in third-party measurement companies like Nielsen. Now the company has hired one of Nielsen’s top execs to run its measurement and impact group. Kelly Abcarian has been tapped as evp, measurement and impact, for NBCU’s advertising and partnerships…
For years, NBCUniversal has been honing its own metrics to make up for the gaps it saw in third-party measurement companies like Nielsen. Now the company has hired one of Nielsen’s top execs to run its measurement and impact group. Kelly Abcarian has been tapped as evp, measurement and impact, for NBCU’s advertising and partnerships…