NBCUniversal Becomes First Major Media Company to Adopt Ad-ID

NBCUniversal has teamed up with Ad-ID to debut a new standard for advertisers across its One Platform offering. Now the company and its partners can access the metadata house from the Ad-ID platform to leverage data about each ad in order to optimize placement and drive higher-quality experiences. The agreement follows the existing deal with…
NBCUniversal has teamed up with Ad-ID to debut a new standard for advertisers across its One Platform offering. Now the company and its partners can access the metadata house from the Ad-ID platform to leverage data about each ad in order to optimize placement and drive higher-quality experiences. The agreement follows the existing deal with…