NBCU Sets iSpot.tv as First Alternative Measurement Partner

NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…
NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…