Navigating the Virtual Wild West That Is Programmatic Advertising

A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny that in the rush to claim premium inventory, rates and eyeballs, the industry made up rules as it went along, capitalizing on pockets of value. This is true of any new marketplace; technology and demand…
A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny that in the rush to claim premium inventory, rates and eyeballs, the industry made up rules as it went along, capitalizing on pockets of value. This is true of any new marketplace; technology and demand…