MRC to Begin Pre-Assessment Process of Twitter’s Brand Safety Practices

Twitter committed last December to undergo the Media Rating Council’s accreditation process across all four of its focus areas–audience measurement, brand safety, sophisticated invalid traffic filtration and viewability–and the social network revealed the next steps in the process Wednesday. After the company’s team spent the first half of the year working with the MRC to…
Twitter committed last December to undergo the Media Rating Council’s accreditation process across all four of its focus areas–audience measurement, brand safety, sophisticated invalid traffic filtration and viewability–and the social network revealed the next steps in the process Wednesday. After the company’s team spent the first half of the year working with the MRC to…