MRC Strips Accreditation from Nielsen’s National and Local TV Measurement Services

It’s finally official: Nielsen’s national TV service, which has long served as a crucial measurement backbone for the television media industry, will no longer be third-party accredited by the independent third-party Media Rating Council effective later this month, the organization said today. The decision from the MRC, which evaluates and accredits measurement tools to ensure…
It’s finally official: Nielsen’s national TV service, which has long served as a crucial measurement backbone for the television media industry, will no longer be third-party accredited by the independent third-party Media Rating Council effective later this month, the organization said today. The decision from the MRC, which evaluates and accredits measurement tools to ensure…