Modelo Creates Branded Crop Circle to Promote Its Newest Beer

Mexican beer brand Modelo launched its newest product with a gigantic crop formation that cleverly positions its key ingredient, barley, front and center. The 50-meter-long artwork was carved into a field in Celaya, Guanajuato, Mexico. It depicts a bottle of Modelo Pura Malta, its newly launched product that’s made using barley harvested from that field,…
Mexican beer brand Modelo launched its newest product with a gigantic crop formation that cleverly positions its key ingredient, barley, front and center. The 50-meter-long artwork was carved into a field in Celaya, Guanajuato, Mexico. It depicts a bottle of Modelo Pura Malta, its newly launched product that’s made using barley harvested from that field,…