Mediaocean Acquires Ad Server Flashtalking

Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. The deal will see Flashtalking’s ad server solutions and personalization technology integrated within Mediaocean’s digital advertising offer. Flashtalking works with various blue-chip clients such as P&G. Last year, it expanded its relationship to cover almost 50…
Data technology company Mediaocean has acquired advertising server Flashtalking in a deal reported to be worth around $500 million. The deal will see Flashtalking’s ad server solutions and personalization technology integrated within Mediaocean’s digital advertising offer. Flashtalking works with various blue-chip clients such as P&G. Last year, it expanded its relationship to cover almost 50…