MediaCom Wins $800 Million Bayer Global Media Account

Pharmaceutical and life sciences giant Bayer has consolidated its media account, awarding WPP’s MediaCom as its global full-service media agency following a competitive process. The account appears to be worth $800 million, according to COMvergence numbers. MediaCom previously worked with Bayer across 65 markets, but this consolidation will add markets including Germany, China and Russia….
Pharmaceutical and life sciences giant Bayer has consolidated its media account, awarding WPP’s MediaCom as its global full-service media agency following a competitive process. The account appears to be worth $800 million, according to COMvergence numbers. MediaCom previously worked with Bayer across 65 markets, but this consolidation will add markets including Germany, China and Russia….