Media Plan of the Year: 24 Strategies That Inspired, Informed and Cut Through the Noise

Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media strategy. Whether it’s adapting to the potential of emerging apps or pivoting a multimillion-dollar ad buy when faced with a world-altering pandemic, media agencies and brand-side planners are on the front lines…
Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media strategy. Whether it’s adapting to the potential of emerging apps or pivoting a multimillion-dollar ad buy when faced with a world-altering pandemic, media agencies and brand-side planners are on the front lines…