McDonald’s Minimalist Ads Hide Burgers and Fries in Pixel Art

McDonald’s minimalist advertising has repeatedly proven the adage that less is more. The latest example from the fast-food brand hides its products in pixel art. Created by TBWAParis, the ads don’t have a logo–but McDonald’s Big Mac, Filet O’Fish, cheeseburger and fries are still recognizable through the artwork. Each execution has the tagline “Guess who’s…
McDonald’s minimalist advertising has repeatedly proven the adage that less is more. The latest example from the fast-food brand hides its products in pixel art. Created by TBWAParis, the ads don’t have a logo–but McDonald’s Big Mac, Filet O’Fish, cheeseburger and fries are still recognizable through the artwork. Each execution has the tagline “Guess who’s…