Mastercard’s Gambit: World Chess Master Magnus Carlsen Added as Brand Ambassador

Mastercard is making its first sponsorship move into chess by naming Magnus Carlsen, the game’s highest-rated player of all time, as its global brand ambassador. The partnership with Carlsen kicks off with Mastercard’s “Priceless Experiences” promotion. In a bid to connect with Mastercard users who are identify as “chess enthusiasts,” cardholders will have direct access…
Mastercard is making its first sponsorship move into chess by naming Magnus Carlsen, the game’s highest-rated player of all time, as its global brand ambassador. The partnership with Carlsen kicks off with Mastercard’s “Priceless Experiences” promotion. In a bid to connect with Mastercard users who are identify as “chess enthusiasts,” cardholders will have direct access…