MassMutual Appoints Grey as Creative Agency of Record

Springfield, Mass.-based MassMutual Life Insurance Company named WPP’s Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels. The appointment follows a four-week competitive…
Springfield, Mass.-based MassMutual Life Insurance Company named WPP’s Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels. The appointment follows a four-week competitive…