Marketers remain committed to NFTs through buzzy tech’s booms and busts

Burgeoning interest in the “metaverse” is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell’s soup jump on the trend.

Burgeoning interest in the “metaverse” is the latest boost to the role of NFTs in marketing as brands like Coca-Cola and Campbell’s soup jump on the trend.