Lowe’s Has a New Way for Brands to Find ‘Home Lifestyle Customers’

Following the likes of Family Dollar and Walgreens, home improvement retailer Lowe’s is the latest to come out with a retail media network. Called One Roof Media Network, Lowe’s said it boasts “an extensive portfolio of omnichannel advertising services” to reach what it calls the “home lifestyle customer.” In addition to digital ad placements, the…
Following the likes of Family Dollar and Walgreens, home improvement retailer Lowe’s is the latest to come out with a retail media network. Called One Roof Media Network, Lowe’s said it boasts “an extensive portfolio of omnichannel advertising services” to reach what it calls the “home lifestyle customer.” In addition to digital ad placements, the…