Longchamp’s Latest Campaign Is Its Most Successful Yet

What’s more French than a croissant? Perhaps… a luxury handbag having an existential crisis? Given that the push and pull between the intellectual, the gastronomic, luxury and egalitarianism are all part of France’s heritage, these themes naturally weaved their way into Longchamp’s latest global campaign and its first for its Le Pliage bag. Rather than…
What’s more French than a croissant? Perhaps… a luxury handbag having an existential crisis? Given that the push and pull between the intellectual, the gastronomic, luxury and egalitarianism are all part of France’s heritage, these themes naturally weaved their way into Longchamp’s latest global campaign and its first for its Le Pliage bag. Rather than…