Lipton casts T-Pain as ‘Cousin T’ in sitcom-inspired digital ads around family unity

Content riffing on ’90s comedy tropes is supported by a chance to win a personal barbecue with the artist — another sign of experiential marketing’s return.

Content riffing on ’90s comedy tropes is supported by a chance to win a personal barbecue with the artist — another sign of experiential marketing’s return.