Lip Gloss Grows on Trees at Glossier’s New Flagship Store

If Glossier has learned anything from its series of pop-up stunts–which include a campus-themed location in Boston and an escape room in New York–it’s that IRL retail is no place for subtlety. Top line The brand understands when consumers enter a store, they’re looking for experiences that can’t be found online. That’s what Glossier aims…
If Glossier has learned anything from its series of pop-up stunts–which include a campus-themed location in Boston and an escape room in New York–it’s that IRL retail is no place for subtlety. Top line The brand understands when consumers enter a store, they’re looking for experiences that can’t be found online. That’s what Glossier aims…