LinkedIn’s Laser Focus on Buyer-Intent Data Fuels $1 Billion in Quarterly Revenue

LinkedIn is on pace for $4 billion in annual revenue thanks to its emphasis on more precise targeting around buyer intent. When LinkedIn’s parent company, Microsoft, reported its fiscal fourth-quarter earnings last month, it said the professional network topped the $1 billion mark in quarterly revenues for the first time, pegging this growth to buyer…
LinkedIn is on pace for $4 billion in annual revenue thanks to its emphasis on more precise targeting around buyer intent. When LinkedIn’s parent company, Microsoft, reported its fiscal fourth-quarter earnings last month, it said the professional network topped the $1 billion mark in quarterly revenues for the first time, pegging this growth to buyer…