LinkedIn Updates Its Measurement Efforts

LinkedIn provided an update on its measurement efforts and ongoing work on that front with third-party advertising standards organizations. The professional network said it is collaborating with Integral Ad Science to test video ad viewability measurement, enabling advertisers to measure in-view plays of their video ads. A limited test will begin in May, with plans…
LinkedIn provided an update on its measurement efforts and ongoing work on that front with third-party advertising standards organizations. The professional network said it is collaborating with Integral Ad Science to test video ad viewability measurement, enabling advertisers to measure in-view plays of their video ads. A limited test will begin in May, with plans…